(G)I-DLE recently made a comeback with “Oh my god” and finished up their promotions with the follow-up song “Luv U.” The group has been releasing more conceptual songs since their performance of “LION” on Mnet’s “QUEENDOM”, but if you look at interviews of Jeon Soyeon, who is in charge of the concept and songmaking as the leader of (G)I-DLE, you can learn that cartoons and animated films are her main inspiration for many of the group’s concepts.
LION – Disney’s “Lion King”
“LION”, which was first released through “QUEENODOM”, is based on the famous Disney animated film, “Lion King”. As you already know, “Lion King” is a story about a young lion, Simba, growing up to become king. You might be surprised that (G)I-DLE’s “LION” is more focused on the bad character, Scar! According to LION’s co-producer Big Sancho, Soyeon wanted to express the image of Scar in her rap part.
In addition, the music video makes use of imagery and symbols representing lions. It also shares the story as a well-preserved story from ancient times: The tradition of traitors wearing their own crown when they ascend to the throne. In other words, you can see the story of “LION” from the scene where the members wear their own crowns in the music video, in which Scar succeeded in his rebellion and has been embodied in the images.
Oh my god – Japanese anime “Re: Zero – Starting Life in Another World”
“Re: Zero – Starting Life in Another World” is about a high school student, Natsuki Subaru, who was suddenly summoned to another world on his way back from a convenience store. It depicts a struggle against fate, and a helpless boy who has gained the ability to rewind time with his own death.
Music video for “Oh my god” clearly shows two different worlds: heaven and hell, white and black, the real world and a fantasy world. This is similar to the world shown in the anime and the witch being portrayed. You also may recognize the whispering of black matter and mysterious voices, the ringing of bells at the time of the character’s death, and the hand of a witch. These settings were also used as aesthetic devices in the music video. This is not just a coincidence, because Soyeon mentioned the animation of the fantasy world on Twitter during (G)I-DLE’s comeback!
Luv U – Japanese Anime “Sugar Sugar Rune”
To give you a brief summary of Sugar Sugar Rune, the magic world sends two girls to the human world to decide which of the two girls will become the future queen. These girls are “Chocolat,” the daughter of the legendary witch “Sinamon,” and “Vanilla,” the daughter of the current queen “Candy.” The two become best friends while still being rivals for the position of queen. It is about is about two girls who went to the human world and grew up collecting the hearts of boys.
We can find traces of “Sugar Sugar Rune” in the choreography and lyrics of “Luv U.”
In order for witches to find a human heart in the anime, they have to look at it with their hands in front of their eyes like glasses. You can see their “V” pose as the point dance of “Luv U”! Also the lyrics “Hearts like glass break easily” (유리 같은 하트는 쉽게 부서지니까) can be seen as comparing people’s minds to the Crystal Hearts in animation.
One thing that’s clear is that (G)I-DLE’s music is always growing. They create their own special stories based on stories that people already know and are familiar with! I look forward to the music they will produce in the future.