K-pop boy group brand rankings revealed for May!

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The Korean Business Research Institute released their analysis of K-pop boy groups’ brand reputation rankings for May! A brand reputation ranking is an analysis of the value of a group’s name in media, not necessarily popularity. Their rankings are made through analysis on media attention, consumer interest and interaction, and the positivity of reactions to the group or their content from big data gathered over a month.

The data was gathered between April 9 to May 9. There is a small overlap in dates with the ranking for April (gathered March 9 to April 10).

The overall amount of big data analyzed decreased 13.78% from April.


As expected, BTS has keep their spot at number 1 despite their brand ranking index score decreasing 25.05%, coming out to 8,802,820 this month. The biggest related search terms for the month were “documentary” (about their new documentary series Break The Silence), “IU” (about Suga’s collaboration with IU, Eight), and “photobook”.

The most common keywords related to the group were “give a speech”, “communicate”, and “cancel (a ticket/order)”. Interactions with the group’s ‘brand’ online were analyzed to be 72.90% positive. Although their score dropped in all four categories, BTS is still like an ‘unpassable 4th dimension wall’, having nearly 4 times the score of the next group.

ASTRO shot up the ranks with their comeback, making it into the top five for the first time and becoming the number 2 group for May’s brand ranking index! The group’s brand ranking index score is 2,836,195, an 185.71% increase from April. ASTRO’s comeback with “GATEWAY”, Moonbin’s casting in a drama, Cha Eunwoo’s consistent exposure through dramas and advertisements, and MJ’s casting in the musical Jamie have pulled ASTRO into the spotlight.

EXO is not far behind, still standing strong in the number 3 spot! Their brand ranking index fell 24.17% from last month, coming out to 2,748,905. The group will be focusing on the members’ individual activities after the enlistment of their leader, Suho, on May 14. There are already plans lined up for a new solo album from Baekhyun, so EXO’s score should remain high!

With all the recent and upcoming comebacks there have been pretty big changes in the rankings, and that’s expected to continue through next month! Which groups do you think will come out on top next month?


  1. BTS (-)
  2. ASTRO (+10)
  3. EXO (-)
  4. NCT (-)
  5. WINNER (-)
  6. SEVENTEEN (-4)
  7. Super Junior (-1)
  8. SHINee (-)
  9. MONSTA X (+11)
  10. GOT7 (+27)
  11. NU’EST (+7)
  12. INFINITE (-3)
  13. THE BOYZ (+10)
  14. PENTAGON (+8)
  15. BIGBANG (+6)
  16. TVXQ (-1)
  17. BTOB (-1)
  18. TOMORROW X TOGETHER (+7)
  19. ONEUS (-12)
  20. SF9 (+4)
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Chaeyounglvr
Guest
Chaeyounglvr

Where are stray kids and ateez!?!?!??!

Nih
Guest
Nih

BTS💜

MJJNicer
Guest
MJJNicer

Congratulations, ASTRO!

ArohaloveMJ
Guest
ArohaloveMJ

MJ
JINJIN
CHA EUN WOO
MOONBIN
ROCKY
YOON SANHA
ASTRO
stream knock!!!

Sutharkalpesh
Guest
Sutharkalpesh

Bts army

Sam
Guest
Sam

Congratulations BTS…..army always with u guy’s

Liss
Guest
Liss

Astro had a big impact💥💥

Sutharkalpesh
Guest
Sutharkalpesh

Bts army is always best. 😃😃😃😃

Natasha
Guest
Natasha

Got7 ❤️💙💞

Genelyn Quijada
Guest
Genelyn Quijada

I stan ASTRO FOREVER😍😍😍

Sofia
Guest
Sofia

Exo congratulations 😎😇😘😍😍😘😘😘 Love u all!

Lemon
Guest
Lemon

Congrats Astro 🙂

joann
Guest
joann

congratulations astro! impressed so much with your clean, fluid and synchronized dancing, plus amazing vocals at that❤how to be aroha?

Mohanapriya
Guest
Mohanapriya

Exols😍

Hana
Guest
Hana

Hey where is txt????

Priyanka
Guest
Priyanka

Bts😊

JANICE VILLENA
Guest
JANICE VILLENA

love #EXO

Eunwoo's wife
Guest
Eunwoo's wife

ASTRO congrats… You deserve it my boys ☺☺so proud of you all🤗

Kpopismylife
Guest
Kpopismylife

Like the gap is seriously huge . Congrats all the brands

Kermithelord
Guest
Kermithelord

Yes! Finally, astro is number 2!!! I’m so proud of them because people are now starting to notice them, hopefully they can get number 1. By the way, no shade or disrespect to bTs, but I really want astro to receive number 1.

Aishwarya
Guest
Aishwarya

EXO OPPA’S SARANJAGA 💓💓💓 YOU DESERVE LOTSSS OF LOVE ❤️❤️❤️❤️❤️❤️❤️❤️❤️❤️❤️❤️❤️❤️❤️❤️❤️❤️❤️❤️❤️❤️❤️❤️❤️❤️❤️❤️❤️❤️❤️❤️❤️❤️❤️❤️❤️❤️❤️❤️❤️❤️❤️❤️❤️❤️❤️❤️❤️❤️❤️❤️❤️❤️
#EXO WE ARE ONE👍

Poonam Soni
Member
Poonam Soni

Good luck bts😍😍😍

Army for Life
Guest
Army for Life

BTS😍

Dawn
Guest
Dawn

Where is nct????

Taesha
Guest
Taesha

BTS first as always 💜💜
#BTSARMY💜💜

Noor fatima
Guest
Noor fatima

Bts💜💜💜💜💜….😘😘love you..

Rage
Guest
Rage

They are no longer promoting but still manage to be #3… ❤

Simran
Guest
Simran

I love Exo,Bts ,astro and Sf9

Soweta
Guest
Soweta

Nuest AB6IX cix hotshot are my fav because I am a fan of wanna One 😭😭😭😭😭
I miss them so much

Priyanshi
Guest
Priyanshi

Why bts score is decrease 😠…they will be always no. 1 no one can replaced them ever…….bts is best ….💜💜💜💜💜💜💜…i purple them…

Bindu Chennu
Guest
Bindu Chennu

Waiting for SHINee💎

Armyforlyf
Guest
Armyforlyf

Ofcourse always BTS

Pranu
Guest
Pranu

BTS💜💜💜

Aroha_adelene
Guest
Aroha_adelene

ASTRO

Quesha
Guest
Quesha

BTS!!!!

Divya sharma
Guest
Divya sharma

Bts remain kings

Priyanka
Guest
Priyanka

Bts

Shiela
Guest
Shiela

Bts is love ❤❤❤
Even im 26 yrs. Old i still love them
Every members have different shine

Dipu
Guest
Dipu

Congratulation BTS you’re always no 1

Sampa das
Guest
Sampa das

BTS❤️❤️❤️❤️

Sonali
Guest
Sonali

I love BTS 💜

Anh
Guest
Anh

BTS ❤
GOT 7 💚
SevenTeen 💛

SORRY
Guest
SORRY

BTS💜😻

Keerthima awcrH
Guest
Keerthima awcrH

Where is TXT

Rose
Guest
Rose

Exo❤❤

Khen
Guest
Khen

We are one Exo❤

Kim
Guest
Kim

EXO❤️EXO-L

aditi
Guest
aditi

bts 💜 army is always with u guys… 😊😊

Chrisshiny D'souza
Guest
Chrisshiny D'souza

Exo 😍

Janice Olaivar
Guest
Janice Olaivar

SF9 💕