K-pop girl group member brand rankings revealed for May!


The Korean Business Research Institute released their analysis of K-pop girl group members’ brand reputation rankings for May! A brand reputation ranking is an analysis of the value of a group or person’s name in media, not necessarily popularity. Their rankings are made through analysis on media attention, consumer interest and interaction, and the positivity of reactions to the group or their content from big data gathered over a month.

The data for April was gathered between April 16 to May 16. The overall amount of big data analyzed increased 22.50% from April.

Arin from OH MY GIRL took the number one spot this month! The entire group shot up the rankings along with their comeback with “NONSTOP”, which topped all of the charts easily. Arin’s personal brand ranking index rose 238.62% from April, coming out to 2,569,500! The most common keywords linked to her name were “cute“, “lovely“, “exciting” (or heart-pounding), while the most commonly related search terms were “NONSTOP“, “Girl’s World“, and “Oh Nari“. The last two search terms are the webdrama Arin is starring in and her character’s name.

Irene of Red Velvet is number two this month with her brand ranking index of 2,477,099, an 86.76% increase from last month! Although Red Velvet has not promoted as a group for a long time, especially considering there were no proper promotions for “Psycho”, the members continue to gain a lot of attention for their individual activities. Irene is set to debut as part of Red Velvet’s first unit some time this summer along with Seulgi.

Jennie of BLACKPINK stays in the top three yet again this month despite not having any kind of promotions or activities on her own. Her brand ranking index this month came out to 2,461,179, a 24.15% increase from last month. It’s expected that Jennie will have no problems keeping her spot high on this list as BLACKPINK prepares for their first full length album this September with pre-release promotions beginning in June!

  1. OH MY GIRL’s Arin (+36)
  2. Red Velvet’s Irene (+4)
  3. BLACKPINK’s Jennie (-1)
  4. OH MY GIRL’s Hyojung (+13)
  5. OH MY GIRL’s YooA (+45)
  6. OH MY GIRL’s Jiho (NEW)
  7. Girls’ Generation’s Taeyeon (-1)
  8. Red Velvet’s Joy (-5)
  9. OH MY GIRL’s Seunghee (NEW)
  10. Apink’s Son Naeun (-6)
  11. BLACKPINK’s Jisoo (+12)
  12. April’s Naeun (+16)
  13. OH MY GIRL’s Binnie (NEW)
  14. GFRIEND’s Sowon (+1)
  15. MAMAMOO’s Solar (+11)
  16. OH MY GIRL’s Mimi (NEW)
  17. GFRIEND’s SinB (-6)
  18. IZ*ONE’s Jang Wonyoung (-10)
  19. MAMAMOO’s Hwasa (-18)
  20. Girls’ Generation’s Yoona (NEW)
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