K-pop idol group brand rankings revealed for April!

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The Korean Business Research Institute released their analysis of K-pop idol groups’ brand reputation rankings for April! A brand reputation ranking is an analysis of the value and presence of a group or person’s name in media, not necessarily popularity. Their rankings are made through analysis on media attention, consumer interest and interaction, and the positivity of reactions to the group or their content from big data gathered over a month.

The data for April was gathered between March 23 to April 24. The overall amount of big data analyzed decreased 0.49% from March.


BTS easily takes the number 1 spot yet again with their brand raking index of 9,901,733 – nearly double the score of the number 2 group this month despite decreasing 27.22% from last month. A lot of this comes from just how much consumers interact with the group’s brand online, and how much they are talked about in online communities!

The most common related search terms for this month were “BangBangCon”, an event where the group streamed their past concert videos online for free, “YouTube”, and “ARMY”. The most common keywords linked with their brand were “enjoy”, “amazed”, and “perform”!

Despite a lack of group promotions, EXO comes in at number 2 this month! They had been bumped out of this spot for the past couple of months due to other groups’ activities, which tend to boost brand ranking scores thanks to the buzz involved. This month it’s likely they were able to climb back up thanks to the group’s debut anniversary and the members’ individual activities. EXO’s brand ranking index for April comes out at 5,243,982, a 33.08% increase from March.

BLACKPINK is the top girl group in this months ranking, coming in at number 3 with a brand ranking index of 4,638,840. This is a 11.13% decrease from their score last month. BLACKPINK and their activities remain a hot topic despite not making comebacks in Korea. One of the biggest topics recently is how they will be featuring on Lady Gaga’s upcoming album!

MAMAMOO jumped up 10 ranks to make it to number 4 this month with their brand ranking index of 4,249,989. Their index score this month increased by 89.27%, nearly doubling their score from March. A lot of this is thanks to the members’ continued individual activities, like Hwasa’s variety shows and Solar’s solo debut.

The top five is rounded out by Red Velvet, who has stayed in the top five the last few months despite being unable to promote. Red Velvet’s brand ranking index for April came out to 4,140,427, a 5.31% decrease from last month. Even though the group is not promoting, they stay in the public eye thanks to many advertisement or modeling deals, being chosen to voice the Seoul Subway announcements, and even voice acting!

After BLACKPINK, MAMAMOO, and Red Velvet round out the top five, they’re followed by even more amazing girl groups: Apink at number 6, (G)I-DLE at number 7, and TWICE at number 8. April really turned out to be the month of the girl groups!


  1. BTS (-)
  2. EXO (+3)
  3. BLACKPINK (-)
  4. MAMAMOO (+10)
  5. Red Velvet (-1)
  6. Apink (+10)
  7. (G)I-DLE (+4)
  8. TWICE (+2)
  9. WINNER (+10)
  10. IZ*ONE (-1)
  11. LOONA (-9)
  12. Girls’ Generation (-4)
  13. OH MY GIRL (+5)
  14. NCT (-2)
  15. SEVENTEEN (-2)
  16. APRIL (+6)
  17. T-ARA (NEW)
  18. Wanna One (NEW)
  19. SHINee (-2)
  20. cignature (NEW)

Source: http://www.rekorea.net/bbs/board.php?bo_table=repu4&wr_id=475

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Ershy
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Ershy

BTS 🔮💜💪

Vartika
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Vartika

BTS 💜💜

Poojagoswami
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Poojagoswami

They r only 7 bt the rule in billions of armies heart💜💜💜💜BTS 💜purple u💜💜💜💜💜

Sandy
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Sandy

BTS💜

Sinda
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Sinda

Bts💋💋

Divya
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Divya

BTS💜💜💜

Boom
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Boom

This is not accurate….it seems outdated

SHAGUN SINGH
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SHAGUN SINGH

BTS always NO.1 💜❤❤❤

Amel
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Amel

💜💜💜 BTS 💜💜💜
Park Jimin😘😘😘

chaa
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chaa

Blackpink

arpita bunnyyy
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arpita bunnyyy

bts